back to the previous page

4. Purpose of Overseas Travel by Japanese

Sightseeing made up the majority of travelers at 66% and would account for approximately 70% of the total market when added to the honeymoon segment. Business trips and visiting family and friends accounted for 13.1% and 5.7% respectively.

back to the previous page

Copyright(c) 2009 Japan Association of Travel Agents. All rights reserved.